AutoNation Thriving In Sour Economy

Written by Dominique Feldman on . Posted in Business/Finance

During a time when the rest of the economy was literally bottoming out, AutoNation was at the top of its game. ‘08-’09 was their “finest hour” because they had incredible operating strength, rooted in long-term strategy. While so many companies are desperately seeking to meet the sales projections of the next quarter, AutoNation was carrying out its carefully crafted strategy with a focus on a 5 to 6 year plan. 

Passing through the doorways in the sleek, modern façade and entering the brightly-lit, spacious, and stylishly-furnished showroom of the Maroone Chevrolet of Fort Lauderdale dealership, immediately one recognizes the company’s prosperity, and gets a clear understanding of why AutoNation is the only investment grade rated public automotive retailer. As I walked in and prepared for the forthcoming interview, I was immediately greeted by courteous and professional sales staff, who were impeccably dressed in business wear emblazoned with the brand logo.

It was reminiscent of the 1950’s era, when service station attendants would run out the instant you pulled in. Taking a seat in the very comfortable customer lounge, one of the first things you realize is that there are no walls between you and the extensive, yet visually arresting, inventory. This recently-renovated dealership, along with its sister AutoNation facilities across the country, was a revelation and reassurance to the retail automotive industry. In that open and relaxing lounge, I had the opportunity to speak with the men who are mainly responsible for that prosperity.

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